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Sharknado: How a Ridiculous Premise Became a Social Media Phenomenon
By Vicky FastForward | The Scream Queen of Style Sharknado premiered on the Syfy channel on July 11, 2013 and received modest ratings. Then Twitter discovered it, and the event became something genuinely unprecedented in the history of bad movie culture: a social media feeding frenzy in real time, an audience watching together while narrating their own disbelief directly to each other and to the actors, who were also online and responding. By the end of the broadcast, #Shark

Johnny Rewind
3 min read
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